Product Manager, Digital Products

Job Locations US-DC-Washington
Job ID
# of Openings


100% Remote - Full-Time Offsite for designated States


The Product Manager – Digital Products is a member of the FEP Member Experience team. The purpose of this role is to simplify health and wellness experiences for Federal Employee Program members. This role is responsible for the design, development, maintenance, and enhancement of the fepblue mobile appThe Product Manager will provide the necessary representation/oversight that is needed in an Agile Product Development framework and perform a variety of activities that will support the maintenance, expansion and evolution of the mobile app. Leads and contributes to projects to create solutions to meet the needs of FEP Members, OPM, Plan clients and internal BCBSA stakeholders.


Responsibilities include but are not limited to:

  • Leads all projects including components of larger, multi-year projects to develop and enhance fepblue app and the related web applications and the underlying BCBSA technology that integrates with other digital assets on behalf of FEP. Responsible for executing on product vision and roadmap and the strategy and objectives of the Digital Experience Program. Responsible for defining epics and feature prioritization and maintaining a product backlog resulting in successful product delivery. Develops service design concepts and technical operational components. Develops and executes implementation plans while working closely with product teams. Serves as the lead supporting projects through completion and ongoing production.
  • Collaborates on analytic approaches, the collection and analysis of app data that contributes to the design of member digital experience programs. Analyzes business issues and develops approaches for enhancements and problem resolution. Works with the larger team to identify key performance indicators and monitors them for program success.
  • Facilitates Plan and internal workgroups to develop consensus on goals and processes. Utilizes Plans and internal stakeholder input for business, user and technical requirements and development issues. Must ensure requirements are complete, accurate, and meet the stakeholder needs and BCBSA standards.
  • Summarizes the results of analyses in reports, manuals, as well as presentation slides. Contribute significantly to program documentation, white papers and governance materials.
  • Follow BCBSA and department procedures for procurement, contract compliance, budget management, invoicing procedures, completion of required matrices, and report generation, as appropriate. Oversee vendor relationships, as needed, to ensure high-quality service and cost effectiveness including the day-to-day management of the vendor. This includes the contract management activities, contract modifications, SLA review and assessment along with the review and approval of vendor invoices.
  • Facilitates and conducts communications of new initiatives, requirements, and opportunities, as required. Presents findings to internal and Plan staff; participate in/lead project team discussions of the conclusions and direction of analytical work.
  • Provides resources and guidance as needed to FEP and internal BCBSA Staff teams.
  • Develop and maintain effective working relationships to provide value-added services for customers.


Required Basic Qualifications:

  • Bachelors Degree Business management, marketing, computer science, information management systems, or a closely related field
  • Minimum 7 years related data analysis and business operations experience with demonstrated project management, team leadership, and group facilitation skills
  • Minimum 5 years’ experience working in business leadership or product leadership role on IT/digital components
  • At least 2 years of experience in Agile Product Management as a product lead or primary decision maker
  • Written and verbal communications skills 
  • Analytical skills with demonstrated ability to execute on work plans to manage projects 
  • Proficiency in Microsoft Office applications, including Word, Excel, PowerPoint, Access and Outlook
  • Project Lead skills
  • Data Analytics skills in related discipline
  • Organizational and time management skills
  • Relationship/customer management skills

Preferred Basic Qualifications:

  • Experience in identifying data/information needs; acquiring and organizing data, delivering analysis and identifying major findings.
  • Experience working with a cross functional teams including IT, business and vendors
  • Experience with independently leading data gathering activities, framing problems and guiding construction of survey instruments
  • Experience representing the voice of the customer/user an translating that voice of the customer into product vision and roadmaps
  • Ability to create and communicate innovative conceptual models and synthesize diverse types of information
  • Ability to create and communicate innovative conceptual models and synthesize diverse types of information
  • Ability to independently leading data gathering activities, framing problems
  • Ability to prepare project work plans and work product assignments in mid-sized projects (budget and resources) and portions of projects
  • Demonstrated ability to lead portions of client presentations and make presentations to internal staff members 
  • Certifications:
    • SAFe certification
    • Certified Product Owner (CPO)
    • Certified Scrum Master
    • Certified Scrum Professional
    • Certified Scrum Developer

Equal Opportunity Employer

Blue Cross Blue Shield Association is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, national origin, age, gender identity, disability, veteran status, genetic information or any other legally protected characteristics.


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